Market Report: Global Consumer Use Status of Smart Speaker Products

2019 is a golden year for the audio market, with unprecedented evolution in the field of headphones and speakers. During this year, global consumers’ expectations and purchasing power for audio products have continued to rise. It is foreseeable that audio, as a smart wearable device, will win a greater voice in the market in the future.

Behind the rapid growth trend of smart audio is the continuous growth and changes in user needs. Based on this, in order to explore the characteristics of Bluetooth audio products that consumers are most concerned about, Qualcomm conducted a comprehensive study in May 2019, which widely presented the current Consumer attitudes and purchasing motivation in the field of consumer audio equipment.

Trends in the use of smart speakers

1.Common uses of smart speakers

From the survey results, obtaining information (51%) and music streaming (50%) are the two main uses of smart speakers; compared with 2018, the utilization rate of home control functions has remained stable year-on-year; games have become 30% An important use for users of smart speakers; the proportion of using smart speakers to listen to live cooking recipes has reached 30%.

2. Common use places of smart speakers

The common use places of smart speakers are mostly indoors, such as living rooms, bedrooms, and kitchens. Compared with consumers in other regions, Chinese and Indian consumers prefer to use smart speakers in their bedrooms and study rooms, while Japanese consumers seldom use smart speakers outdoors or on the go.

To sum up

In the past year, smart speakers have become one of the most watched categories of consumer audio products, and they deserve it. This hot field is at the initial stage of an important growth cycle, and its functions and applications are developing rapidly. Qualcomm predicts that in the future, all wireless speakers will be controlled by voice. At the same time, smart speakers will create value in multiple industries.

35% of global consumers said that they already have smart speakers or smart sound bars, while 23% of consumers plan to buy smart audio devices in the next 12 months. Interaction with cloud-based voice assistants has become the biggest use of smart speakers, almost catching up with music streaming, but it will take some time to realize the vision of a fully interconnected smart home.

This year’s survey shows that smart speakers that support superior sound quality, longer battery life, and privacy features such as local voice processing may help audio OEMs seize the huge opportunities in this product category.

Although people have only just begun to explore the many possibilities of voice-controlled speakers, improving the computing power, connectivity and privacy of the chip is essential to meet changing user expectations.

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