What is the future of technology digital products?
Smart sneakers that can be worn under your feet, smart watches that can be worn on your wrists, smart glasses that can be worn on the bridge of your nose to show you another world, and TWS headphones that hang on your ears to give you a wireless audio experience .
They have a unified name, called “smart wearable devices”!
Smart wearable devices have received more and more attention from the market and capital in recent years. There are three main reasons:
First, the wearable device is in close contact with the human body, can collect a variety of human body data, and provide visual, tactile, auditory, health monitoring and other interactive experiences; second, the wearable device is an extension of mobile phone usage habits, and some message notifications, Functions such as listening to music, making phone calls, and health testing can be realized without having to pull out a mobile phone, which is easy to use, and will be developed in the direction of independent mobile terminals in the future.
The third is that with the advancement of science and technology and the development of Internet of Things technology, wearable devices have become more integrated, smaller in size, and more practical, giving people more room for imagination and conquering the future. Various technical difficulties are only a matter of time.
In fact, the term hardware equipment is not enough to generalize this industry. Behind smart wearable products, there are related industry chains such as software support, data interaction, cloud big data, etc., to achieve health monitoring, data analysis, information feedback, etc. Solutions and other functions allow us to better understand our own bodies, thereby improving our quality of life.
Therefore, smart wearable devices are the ideal appearance of digital products in the future, and they are also the next outlet for the world’s major Internet giants, mobile phone manufacturers, technology giants and capital to compete. Today Corsca will come to talk to you about this market.
What are the specific smart wearable products?
There are many types of smart wearable products, which can be worn or worn, contact with the human body, collect human health information, help users listen or see content, and use smart phones for data transmission and other devices, which can be collectively referred to as “smart wearables.”
At present, the more common smart wearable products include: AR/VR/MR headsets, smart audio glasses, Bluetooth headsets, wearable speakers, smart watches/smart bracelets/smart rings, smart clothes/smart shoes, etc. The following will introduce its functions in detail.
1.AR/VR/MR headset all-in-one
VR/AR glasses are a kind of virtual reality head-mounted display device, which can close people’s visual and auditory senses to the outside world, and guide users to have a feeling of being in a virtual environment. The movie “Ready Player One” is very A good show of people’s beautiful vision for this technology. However, VR glasses/AR glasses and other virtual reality products have high technical requirements and require a large amount of capital investment. At the same time, the products are expensive and not very portable, and cannot achieve large-scale popularization. At present, they are mainly oriented to education, medical, retail, In the aerospace and even military fields, the consumer market is dominated by audio-visual entertainment, which still needs to be further cultivated.
2.Smart audio glasses/smart glasses
The current smart glasses market is mainly through the combination of smart audio and the form of glasses, so that it has the functions of both, which can be used for fashion decoration and has an open audio experience. But this is only the beginning of the smart glasses direction of various manufacturers. With the continuous development of technology, smart audio glasses will gradually be linked with visual technology in the future to realize some functions of AR augmented reality and provide more abundant applications.
3.True wireless earbuds/Bluetooth headset
TWS headset is True Wireless Stereo true wireless stereo headset, its external completely abandoned the wire connection method, mainly through the Bluetooth technology to achieve wireless transmission. The main functions include listening to songs, calling, watching videos, games, etc., and it also has great potential to carry multimedia portals in the future. The biggest difference between TWS earphones and traditional Bluetooth earphones is that the TWS earphones are small in size, and the left and right ears have built-in independent audio master chips, which can be connected separately, and the left and right ears can be seamlessly switched. The two earphones have a stereo effect when used together.
Wearable speakers are a kind of “new audio species” between earphones and speakers. By fixing the direction of audio transmission, the wearer can enjoy the shocking effect of stereo sound without disturbing the surrounding people. Wearable speakers have the characteristics of lightness and portability that speaker products do not have. Compared with earphones, they can also liberate both ears and avoid problems such as ear pain and hearing loss caused by long-term wearing.
5.Smart watch/smart bracelet/smart ring
The smart watch not only has a customizable personalized dial, but also has the function of human health monitoring. It is also an extension of the mobile phone screen, which can display message notifications, make mobile payments, and link with smart homes, etc., and a few have complete mobile The phone function can be used independently from the mobile phone. It has an independent embedded operating system and a data processing center. It needs to call the information collected by various sensors, as well as screen, memory, battery, power management system, radio frequency system, etc., in the internal chip material And the structural design is more similar to that of a smart phone.
The smart bracelet can be regarded as a simplified version of the smart watch, with a smaller screen, fewer functions and configurations, and retains a certain health monitoring function. It has certain advantages in terms of battery life and price; smart rings are less mass-produced, everyone It is expected to have functions such as operation interaction, vibration reminder, and health monitoring.
6.Smart clothes/smart sports shoes
Smart clothes need to have built-in sensors to collect human health information. Not only must the circuit design, battery safety and other issues be considered, but also factors such as comfort and washing durability must also be fully considered. It is difficult to design and manufacture; smart sports shoes need to be installed on the soles A sensor module, used to count walking or exercise data, provide health feedback, etc. Both types of products are currently not widely popularized, and the prices of mass-produced products are relatively high.
Analysis of the status quo of the smart wearable market
There are many types of smart wearable products, but the main products currently occupying the bulk of shipments are Bluetooth headsets, smart watches, and smart bracelets; other types of products are limited by technology, price, usage habits and other factors, and development The scale is small, but the future development potential is huge.
1.The state of the smart wearable market
According to research data released by IDC market research company, from 2013 to 2020, global wearable device shipments have been increasing year by year, with a rapid initial growth rate, and an explosive growth trend in the past two years. In 2019, global wearable device shipments were approximately 337 million units, a year-on-year increase of 81.2%; even if affected by the epidemic, wearable device shipments will still increase by 32% to 444.7 million in 2020.
IDC predicts that with the gradual rise of the global wearable device market, the shipment of wearable devices will continue to grow, and its compound annual growth rate (CAGR) in the next five years may reach 12.4%, and the market will continue to be hot. The latest data shows that in the first quarter of 2021, a total of 104.6 million wearable devices were shipped, an increase of 34.4% from 77.8 million in the same period last year. This is the first quarter that global wearable device shipments exceeded 100 million units for the first time.
IDC believes that the long-term growth momentum of AR glasses is very strong, and its shipments are expected to increase by 45.6% in 2021, with a compound annual growth rate of 138% by 2025, becoming another main force in the wearable device market.
IDC data shows that the top five manufacturers of wearable device shipments in 2020 are Apple, Xiaomi, Huawei, Samsung, and Fitbit, with shipments of 151.4 million, 50.7 million, 43.5 million, and 40 million, respectively. Department, 12.9 million units.
The “Global Personal Smart Audio and Wearable Wristband Device Shipments” report released by market analysis company Canalys in March 2021 shows that as two market segments in the consumer Internet of Things, personal smart audio devices will grow in 2020 20%, reaching 432 million units, while wearable wristband devices increased by 10% to 185 million units. Among them, TWS headsets and wearable watches are the two dominant categories, accounting for more than half of the shipments in their respective market segments.
2.What are the smart wearable brands?
AR/VR/MR headset all-in-one
Consumer-grade smart glasses currently on the market are mostly products that incorporate VR virtual reality technology, including VR all-in-one machines and relatively lighter VR smart glasses. The main application scenarios are mostly audio and video, entertainment, sports and fitness, etc. Domestic brands that are familiar to everyone are: 3Glasses, DPVR, HTC, Huawei, Movies Technology, iQiyi, Xiaomi, MOLO, Nreal, Pico, Yingchuang Technology, etc. Well-known foreign brands include Google, Microsoft, Facebook’s Oculus, Samsung, Vuzix, etc.
Smart audio glasses/smart glasses
Although smart audio glasses are just the beginning of smart glasses, many manufacturers have begun to lay out the market, which can occupy a favorable position in the future smart glasses competition. Among them, Huawei, BOSE, Amazon, Shaoyin and other brands have launched iterative products. Peripheral brands such as Rapoo and Razer have also launched their first smart glasses products; and Apple, Facebook, OPPO and other brands have also established smart glasses. Project, and directly advanced to the development of AR smart glasses. In addition, traditional glasses manufacturers are also interested in entering this market, and Helen Keller has already launched related products.
True wireless earbuds/Bluetooth headset
There are many brands in the TWS true wireless headset/Bluetooth headset market, which can be mainly divided into mobile phone manufacturers, traditional audio manufacturers, and emerging manufacturers. Mobile phone manufacturers such as Apple, Google, Huawei, Honor, Lenovo, LG, Xiaomi, Meizu, Motorola, Nubia, OPPO, Redmi, Realme, Samsung, Sony, vivo, etc.; well-known audio brands such as Sony, BOSE, Sennheiser , Edifier, JVC, JBL, Jabra, B&O, Astrid, Klipsh, Hivi, etc.; many new brands such as Xiaoniao, Wanmo, FIIL, ANKER, etc., and many e-commerce brands have also appeared in the Chinese market.
Smart watch/smart bracelet
The market share of smart watches/smart bracelets is mainly occupied by mobile phone manufacturers and early-layout manufacturers. Domestic smart watches mainly include Huawei, Honor, Xiaomi, Redmi, OPPO, vivo, OnePlus, Nubia and other mobile phone brands, as well as China Mi, Going Wenwen, Xiaotiancai and other brands focus on smart wear. Foreign smart watch brands mainly include Apple, Samsung, Fitbit, Jiaming, boAt, etc.
Domestic smart bracelet brands mainly include Xiaomi, Huawei, Honor, Huami, Redmi, OPPO, Lexin, OnePlus, etc., and foreign smart bracelet brands mainly include Misfit, Fitbit, boAt, Samsung, Jiaming, etc.
Which components are most inseparable from smart wearable products?
There are many types of smart wearable products. Each product is composed of various chips, sensors, batteries, power devices and other components. I love audio network selected three most important components, namely Bluetooth/Low Power consumption Bluetooth chip, rechargeable battery and power management IC.
1.Bluetooth/Bluetooth Low Energy Chip
According to research conducted by ABI Research, 38% of IoT devices on the market currently use Bluetooth technology for data transmission. Smart audio glasses/true wireless headsets/smart watches also use Bluetooth technology for audio and data transmission. The headset is integrated. There are many products using WiFi data transmission, and a small number of smart watches support WiFi/Bluetooth/cellular connections at the same time.
2.Rechargeable lithium ion battery
Smart wearable devices need to continuously collect information and require battery energy storage to provide longer battery life; at the same time, wearable devices are small in size and have different appearances, and their appearance needs to be customized; and wearable devices are in close contact with the human body. Security is particularly important.
3.Power management IC
Smart wearable products need a separate charging device to charge them, and their internal power management chips are also needed to realize the operation of various functions and maintain low power consumption. Therefore, various power management ICs, lithium battery protection ICs, semiconductor power devices, etc.
In recent years, with the advancement of hardware technology and software technology, smart wearable devices with smart bracelets, smart watches, and smart headphones as the main product forms have been seen everywhere in our daily lives, bringing great convenience; at the same time; Domestic related industries have also developed relatively mature, and market competition is fierce. Some manufacturers, technologies and funds have begun to flood into the market segments such as all-in-one machines, smart glasses, and professional fields, seeking breakthroughs. In the context of the Internet of Things era, wearables There is still a lot of room for development in the future of equipment.